Insights

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State Farm logo
(State Farm 4-note sonic logo plays)
(Music plays over sounds of light city traffic)

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We see scenes of buses, cars, elevated trains and street art in the Bronx.

(Speaker: Hielly Martinez)
Originally, I was born in the Dominican Republic.
I grew up in the Bronx. I love this area because
it's very diverse, very, very cultural. When I first got
the opportunity to be a State Farm team member
I went in with the intentions of becoming a State Farm agent.

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Hielly Martinez in his office.

(Speaker: Hielly Martinez)
So the development started from Day One.
I knew my ‘Why' from the first day I picked up the
phone in an agent's office.

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In front of his office, Hielly Martinez exits a
branded State Farm SUV.

(Speaker: Hielly Martinez)
I knew that if I put in the work, I could develop
and eventually become a State Farm agent.

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Hielly Martinez enters his office and waves at a female
team member and fist-bumps the receptionist.

(Speaker: Hielly Martinez)
Morning!
(Speaker: Unidentified team member)
Morning.

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Hielly high-fives a male team member and another
gives him the peace sign.

(Speaker: Hielly Martinez)
So going into my eleventh year as an agent
one of my main focuses as an agent
is developing my team members.
I'm the coach.

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Hielly working with a female team member
at her desk and then another.

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On a desk, we see a Hielly Martinez bobble-head figure,
and then we a State Farm mug filled with State Farm pens.
After that, we see Hielly and several team members talking
in a conference room.

(Speaker: Hielly Martinez)
So a lot of what I do is a lot of the development of the team.
When it comes to training, uh, making sure that we're focused
on the culture, the atmosphere of the agency. So in the last eleven
years, um, I've had six team members who've become successful agents.

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Hielly Martinez talking with a female customer and a female team member.

(Speaker: Hielly Martinez)
So I'm going to take care of you from now on, OK?

(Speaker: Customer)
Thank you so much.

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Team members are playing cornhole in an office hallway.

(Speaker: Hielly Martinez)
One of the things my father was focused on is making sure
we always give back. So we always grew up with a very giving attitude.

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A cornhole bag slides directly into the hole.

(Speaker: Male team member)
Oh! Bull's-eye!

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Hielly and team members playing ping pong.

(Speaker: Hielly Martinez)
Being part of the community is very important to me.
So I wanted to have a space where I could share with the community.

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Hielly Martinez talking with team members in a conference room.

(Speaker: Hielly Martinez)
A place where I could have workshops.
A place where I could have financial literacy
workshops, specifically. Uh, we've opened our doors
to local nonprofits. State Farm has given me the opportunity
to be in a position where I could give back and help
other people that were in my position ten years ago.

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A male and female enter Hielly's office and are greeted
by a team member and Hielly.

(Speaker: Hielly Martinez)
Being here as a business owner, it allows me the flexibility
to not only spend time with my family but also give back
to the community that helped raise me.

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Hielly and the customers are now chatting in his office.

(Speaker: Hielly Martinez)
Hey guys, welcome back.

(Speaker: female customer)
Hi.

(Speaker: Male customer)
Hi. Good to see you.

(Speaker: Hielly Martinez)
So how can I help you?

People know the value of State Farm.

We don't have to spend a lot of time trying to sell

value or trying to sell the name.

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Hielly in his office.

(Speaker: Hielly Martinez)
People understand when they're walking through
those doors, they have a company and a brand that
supports and will be there when they need them.

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Outside, in front of his office, Hielly Martinez enters
a branded State Farm SUV.

(Text on screen)
Will this be your moment?

[Music plays]

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State Farm logo [State Farm 9-note sonic logo plays]

(Music playing)

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A group of people, including children, 
are seen walking in the woods on a trail near water. 
Next, we see Sarah DeBruin standing against a red 
and white wall, and then we see her dressed for 
business and walking into her State Farm office. 
After that, we see her speaking 
in front of the wall again.

(Speaker: Sarah DeBruin)
I grew up in the car business, four generations 
of car dealers before me. 
My mom was the director of finance. 
I was a finance manager. 
And my brother was a sales manager there.  
 
I'm Sarah DeBruin, and I'm a State Farm agent 
in Roseville, Minnesota. What drew me to State Farm 
was actually a family friend. 
My brother and I, when we were at the 
car dealership, he was recruited by State Farm. 
So my brother became an agent about a 
year and a half before I did. 
And watching him and what he was able to do 
was something that I had 
always hoped for in my career.  
 
I was able to help somebody on a single transaction. 
What he was able to do as a State Farm 
agent was help them in every aspect of their lives. 
And that was really exciting to me. 

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Sarah DeBruin and her mother are 
seen sitting on the steps of a home. 

(Text on screen)
Meaningful connections

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Sarah DeBruin is seen drinking coffee 
while talking to her mother. 
Then we see her back in front of the wall. 
Next, we see her in her office, greeting 
a couple as they walk in. We see her speaking 
to them from her desk, 
and then she returns to the wall.

(Speaker: Sarah DeBruin)
Right before he left, my mom got sick. 
And on our three-person team, 
it was devastating to us. 
And watching her go through her illness 
and then recover and come back to work, 
I realized I wanted to do something more 
than just a transactional sale.
I wanted to be a part of helping people 
make decisions that could affect their everyday 
life and help them prepare for the unexpected, 
like what our family faced. So this was a unique 
opportunity to be able to do that, still be in a 
career that was exciting, that would keep me 
motivated each day, but have that good feeling 
at the end of each day that I helped a family.  
 
Whether it be refinancing their mortgage, 
whether it be the auto loan, or if it was putting 
together a life insurance plan or a disability plan 
that could help them through the same situations 
that my family had faced just so recently before,
that was the exciting part about coming to 
State Farm. I wasn't tied to one product or 
one transaction. I was able to help on a more 
holistic level, which was very exciting to me. 

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Sarah DeBruin and her husband and child 
are seen playing in the leaves in a large yard.

(Text on screen)
Balanced life

(Speaker: Sarah DeBruin)
One of the many wonderful benefits that 
I have as a State Farm agent is the flexibility 
in my schedule. I still put in a lot of hours. 
And I enjoy what I do. But I'm able to tailor 
my schedule to my family's needs.  

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Sarah DeBruin speaks in front of the wall. 
Next we see her working at her computer, 
then she returns to the wall. After that, we 
see her parents seated on a stump, and 
then she speaks in front of the wall again. 
Next, she is seen carrying papers and 
walking through her office.

(Speaker: Sarah DeBruin)
For instance, I had a baby my second year in agency. 
He's a year old now. I have three boys. 
They're seven, five, and one. 
And they're in every sport imaginable. 
This allows me to go to the soccer game. 
And then I can come back afterwards and 
finish up some emails or prep for 
my meetings the next day. 

(Text on screen)
Become an agent
Career reinvention 
 
(Speaker: Sarah DeBruin)
What I loved about my previous career was 
the income potential and the excitement of 
everyday sales. When my mom got sick, it put 
some perspective into my choice of career path. 
And I wanted to make sure that what I was doing 
for the rest of my career was really building something 
for my family, was going to give me the flexibility 
that I needed for my family. If I was going to 
be working 60 hours a week, it was going to 
be on my terms and doing what I wanted 
to do and what I felt the most passionate about. 

(Text on screen)
The entrepreneur

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We see her name on her office door. 
Then we see her at her desk, then standing 
in front of the wall. Next, we see her seated 
at a table, speaking to another woman.

(Speaker: Sarah DeBruin)
My name is on the door 
for the first time in my life. 
Everything that I do every day is building 
that business. Yet it's allowing 
me the flexibility to still go and 
coach my son's t-ball team. 
It still allows me to make it to the doctors' 
appointments for those checkups. And it allows 
me to be the mother I want to be, the wife I 
want to be, and also execute on the career 
goals that I've had since I was very young, 
and still have the earning potential that was 
so exciting in my previous career. 

(Text on screen)
Become an agent
Why State Farm 
 
(Speaker: Sarah DeBruin)
If I was going to make a change from the 
career that I was in that I loved, I wanted to go 
to the winning team. And State Farm was it. 
They're the name that comes to mind when 
you think insurance. They're the name that comes 
to mind when you think of the best companies 
in the business. And the name recognition alone 
made me feel good that this is a company that's 
been in business for over 90 years and at 
the top of their game since the very beginning. 
And I wanted to join a winning team. 

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Sarah DeBruin is seen at her desk, 
speaking to a client. Next, we see her with 
her family near some water. After that, 
she is seen in front of the wall again.

(Speaker: Sarah DeBruin)
It is the best career path that I could have 
ever chosen for myself. It has given me
incredible earning potential, the ability to run 
my own business. I'm able to be a part of the 
community and have the flexibility for my 
family that I always wanted. It allows me to 
make an impact and a difference in my customers' 
lives and feel really good about 
what I do every single day.

(Text on screen)
State Farm logo

00:00 [State Farm Four Note Sonic Brand]

00:00 [music]

00:05 So, football's been a great learning tool for me in life, family, and, and just work at State Farm.

00:13 [music]

00:15 I was very fortunate as a young person to have great leaders.

00:18 I had two parents that were wonderful and were great role models.

00:21 I had great youth coaches growing up.

00:23 And when I went to college, lo and behold, they got the 1957 Heisman Trophy Winner as my football coach there.

00:29 So I went and played a little pro ball and then I got into coaching.

00:33 And then I started seeing State Farm at that point and so I began doing some research

00:37 and I remember reading one time where it said the

00:40 top three professions in the State of Mississippi and it was doctor, lawyer, State Farm Insurance agent.

00:45 It kind of made me think. That's a pretty good deal.

00:48 [music]

00:52 I left to go take an agency.

00:54 And the that's when they came calling 30 days later to offer me the head football job there.

00:58 [Morning everybody!]

01:00 So, I had a big decision there.

01:02 At age 32, I'd have been the youngest Division One head coach in America at that time.

01:05 [music]

01:08 So, I went through that decision-making process. I made the decision and I've never looked back.

01:12 And I knew that I would be become a State Farm Insurance agent.

01:16 Because those guys -- I knew that they were helping people.

01:20 Everybody in the company, that was our point of distribution

01:23 and we were the quarterbacks in the company.

01:27 [What's going on Lance? How you doin' man? Let's go grab a bite to eat. Good seeing you.]

01:31 And people depending on you. You know, I like to think that you know,

01:34 we're ah, a customer's best friends on their worst day.

01:38 I really pull and draw off of a lot of those fundamentals that I dealt with coaching football

01:44 and even playing football and being coached by great leaders.

01:46 Like goal setting, you know, always seeking talent.

01:50 I've been blessed with a great team for many years and those are normally the

01:54 difference in successful agencies and very successful agencies.

01:58 [Let's get our meeting started like we usually do with production and ...]

02:01 State Farm has provided an outstanding living for my family.

02:04 And team members that we have here -- and you think -- the culture of State Farm has been, ah, it's been awesome.

02:13 [Hey guys, what's going on? Good to see y'all.]

02:15 I think for anyone thinking about becoming a State Farm agent one of the greatest blessings

02:19 is you can bring a lot of your past along, your past passions

02:23 and still do it because you have freedom and balance to be able to enjoy that

02:28 and I think that's what keeps me going, gives me a healthy balance in my life.

02:31 [music]

02:34 [State Farm Nine Note Sonic Brand]

00:00 [Music]

00:01 Charles how you doing good sir

00:03 my first impression with

00:05 State Farm, the culture the way that people

00:06 conducted themself they were competitive

00:09 like me and just to sit down and have a

00:11 conversation over a cup of coffee that

00:13 was the moment I realized that these are

00:15 the type of people I want to surround

00:16 myself with it's great walking in every

00:20 single day knowing that you got the

00:23 backing of such a great huge insurance

00:26 company like State Farm

00:30 when the unexpected happens State Farm

00:33 is gonna be there and customers feel

00:35 that when they walk through the door I

00:39 knew from the beginning that what you

00:41 put into this opportunity is what you'll

00:43 get out from it and that's why we hit

00:45 the ground running and take care as many

00:46 people as possible you know every day

00:50 you have a choice

00:51 you know you can be average or you can

00:52 be great the best advice I've been given

00:55 is you don't though make excuses provide

00:58 solutions if you will own your own

01:01 business one day be a pillar in your

01:03 community and you only give back and

01:04 when your head hits the pillow at night

01:05 you feel like you're doing doing right

01:07 by people in State Farm it's a

01:09 great opportunity

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State Farm logo

(State Farm 4-note sonic logo plays)

(Soft piano music plays)

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Cristina Ortiz at Falls Park, Maudlin, South Carolina,
walking on a pedestrian bridge overlooking waterfalls.

(Speaker: Cristina Ortiz)
I'm originally from Bolivia, South America and I
came and I found a job with another agency.
It was very lucky. He hired me. He gave me this huge
opportunity. One day, our sales leader, he called me to
the agent office and he asked me,

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Cristina sitting at her desk.

(Speaker: Cristina Ortiz)
Why are you not an agent?
So that was a defining moment for me because, for the first time,

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Cristina outside of her office building. She approaches the door and enters.

(Speaker: Cristina Ortiz)
I could see - maybe the Big Dream that I always
had, it could come true!

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Cristina enters the lobby of her office and greets
a female receptionist and a female team member.

(Speaker: Cristina Ortiz)
They want your success. They will help you, they will
train you, they will give you the tools.

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Cristina entering her personal office

(Speaker: Cristina Ortiz)
They will give you the support, the marketing, the knowledge...

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Cristina sitting at her desk talking on the phone.

(Speaker: Cristina Ortiz)
We have almost a hundred years of knowledge that
we can take advantage of.

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Cristina on phone.

(Speaker: Cristina Ortiz to customer on the phone)
"So let me grab some information from you..."

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Cristina talking to a male customer in the lobby of her office.
Then we see her talking with a female in another area of the
office. Then we see her hugging a male customer.
(music transitions from soft piano to soft, aspirational guitar)

(Speaker: Cristina Ortiz)
I mean, I love this work. We have so much to offer because
we're a bank, we're an insurance company, we protect families.
We have life, we have health...

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Cristina talking with her team members.

(Speaker: Cristina Ortiz to office team)
So, just have a brief meeting today. We have a lot of things coming...

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Cristina in a female team member's office chatting, and then
we see her in another female team member's office chatting.

(Speaker: Cristina Ortiz)
Every office is a culture. You can create your own culture.
You coach, you're a leader. You can be a leader inside of
your office.

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Christina and a female having coffee at an outdoor
café in Falls Park, Maudlin, South Carolina.

(Speaker: Cristina)
You can be a leader outside of the office. So when
I became an agent, the first thing I did is start getting
very active in the community. I want to say, "Thank you".

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Cristina sitting at her desk.

(Speaker: Cristina Ortiz)
To the company. To, to, to all the team in State Farm because
(CHOKING UP) – It's a dream come true!"

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Cristina exiting her office building.

(Text on screen)
Will this be your moment?

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State Farm logo

(State Farm 9-note sonic logo plays)

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A man, Thang Vo, is seen standing in front 
of a white screen with red shapes.

(Text on screen)
Become an agent
Why State Farm

(Speaker: Thang Vo)
Before I was just a State Farm agent, 
I was a counselor working for a nonprofit for 
at-risk youth. The main thing is just being there 
for them, and that's just very rewarding. 
I've been there for about eight years. 
And I want to do something similar to that, 
and I thought State Farm would 
be the best choice for that. 

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Thang Vo is seen seated at his office desk, 
then speaking into a headset. 
Next, he is seen speaking with a member 
of his office staff, and then we see him walking 
into his State Farm office and interacting 
with a man and child.
 
(Speaker: Thang Vo)
Found that State Farm has one of the best 
support systems out there. I didn't know how 
to start my business, how to hire a great team, 
how to market myself. And at State Farm, 
their support system helped me 
just face those challenges.  

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We see Thang Vo seated at his desk, 
speaking to a client, then a different client. 
Then, we see him standing against 
the original background.
 
(Speaker: Thang Vo)
You get the chance to wear different hats 
every day. You could be a teacher one day, 
or a manager one day. Meeting with a State Farm 
customer every day -- for me, it's more than 
at business level, because I get the chance to get 
to know them as a person, as well as them 
getting the chance to know me as a person.  
 
When there's a claim, we want to be there for 
them, guide them, help them step-by-step, 
and make sure that they're OK if they need any 
help at all, and to contact us any time. 
It's very rewarding. And it's the best job out 
there, because not only are you working for 
yourself, but also you're representing the 
best company out there. That's what motivates 
me to become a State Farm agent 
and keep on going every single day.  
 
[MUSIC PLAYING] 

(Text on screen)
State Farm logo